Supporting GE Healthcare's Largest Event
RSNA in Chicago draws nearly 40,000 attendees each year and is GE Healthcare’s largest annual event. Exhibitions of this scale depend on detailed planning and multi-stakeholder coordination to ensure the event runs smoothly from initial setup through final strike.
THE CHALLENGE
Transporting and staging a large, high-value exhibit under fixed show deadlines
GE Healthcare’s RSNA exhibit spans the size of a football field and features millions of dollars in radiological, ultrasound, and X-ray machinery. It also includes one of the largest LED panels ever created for a tradeshow.
Given the scale, complexity, and value of the exhibit, GE required an experienced logistics partner capable of coordinating a tightly sequenced, week-long delivery schedule with no flexibility for delays.
THE SOLUTION
Centralized planning with on-site coordination and controlled sequencing
Our team developed a detailed plan focused on coordination, sequencing, and on-site oversight of the event. More than 40 truckloads of equipment were coordinated and delivered from multiple locations across the United States. Deliveries were sequenced to within a fixed multi-day installation schedule at McCormick Place, where dock access and setup windows were tightly controlled.
Experienced drivers and on-site representatives were assigned to manage all freight activity, oversee staging, and ensure shipments were released to the installation team on schedule.
THE RESULTS
On-time logistics leads to a successful high-profile event
All inbound deliveries were completed within the required installation window, with equipment staged and released according to plan. On-site coordination with the general contractor ensured smooth inbound and outbound freight flow throughout both setup and dismantle. From planning through set up through strike, our team maintained continuous communication with the client, event organizers, general contractors and other stakeholders to ensure seamless executions.
Our team has continued to support this program for more than a decade, providing consistent logistics execution for GE Healthcare’s largest annual event.
More dispatches from the field
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Coppell,Texas
